Many businesses use promotional videos that they can embed on their websites and share on their social media accounts to raise their profile. Even if you operate a small business, a promo video can be an asset when it comes to making prospective customers aware of what you do. You might be inclined to shoot and edit your own video, and the quality of your smartphone may make it seem as though this is a good idea.
The best way to keep your special memories alive is to hire a professional photographer to capture them as they happen. But after working with hundreds of professionals over the years as a special events planner, I know first hand that not all photographers are created equally. Some can really focus in on their human subjects to capture emotion that comes right out of the photos, while others are more attuned to making the surroundings in a photo stand out like a 3D feature. So I figured that I could help people who are looking to hire a photography find the best possible fit for the occasion that is going to be documented. Learn the right questions to ask, find out what types of skills to look for, and figure out what tools and resources are needed to capture all the details of your special event.