If you've decided to advertise your swimwear apparel brand with underwater images of models wearing the garments, here are some tips to follow.
Use models who have underwater photography experience
It's important to choose models who have posed for underwater photoshoots before. Posing underwater is trickier than posing on dry land. For example, if a model doesn't do the correct pose right away after sinking into the water, they won't be able to quickly change it and get into the desired pose as fast as they normally could, as their movements will be slower, due to the resistance generated by the water. This could cause problems, as they'll only have perhaps a minute or so to correct their pose before they have to go back up to the surface to take a few breaths.
Models who already have experience with underwater photography will find it easier to get into the right pose whilst they're floating underwater and will feel more comfortable about keeping their eyes open and holding their breath underwater. They'll also have a better idea of what type of poses look the best underwater. This will mean that the photoshoot won't take as long as it might if you hired models who didn't have this experience. Further, it will also increase the chances of the models posing in a way that highlights the best aspects of your swimwear apparel.
Have the photoshoot in a swimming pool instead of the ocean
While you might like the idea of having the photoshoot in an ocean where there is some beautiful coral or wild aquatic life that would look great in the background of the images, it's best to book a swimming pool for the underwater photography photoshoot.
Firstly, it will be safer for the photographer and the models, as there is no chance of them getting hurt. For instance, doing the underwater photoshoot in a pool means they won't get stung by jellyfish or struck by the oar of a small boat sailing overhead. Likewise, they also won't have to put themselves at risk of getting pulled too far into the ocean by an undertow.
It will also reduce the chance of the photoshoot being interrupted by things like swimmers and surfers, or by sudden and unexpectedly large waves. Last but not least, you can heat the swimming pool water so the photographer and models feel comfortable staying in it for longer. This will enable them to take more photos and will mean you'll have more images to pick from when creating your swimwear company's marketing campaign.
For more information, contact a company that does underwater photography.
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